INSIGHTS AD CREATIVITY

As reported on ASR-June 26th 2008

As you probably heard back in May, Insight was the recipient of two SIMA Image Awards— Breakthrough Brand of the Year and Men’s Marketing Campaign of the Year—the latter of which is what I wanted to talk about.

For two year's running, Insight has had fantastic campaigns, and 2008 is no exception. I’m sure you’ve seen the ads, they are insane. Shot by D. Hump, each ad features an underwater scene—from surfer Jared Mell surfing over some orange egg like things to Malia Jones and Bunnyman watching Kai Otton do an off the top over them. You can check out the whole series of photos on the Insight site.


In a related note, for those of you who are as mesmerized by this type of photography as I am, I was reading an issue of Smithsonian Magazine when an article on photographer Bruce Mozert caught my eye. He did the same type of photography to promote Silver Springs, Florida in the late 1930’s and forties. Although Mozert’s differ from D. Hump’s because the viewer can only see the scene under the water (D. Hump’s are a “split view”—you see the surfer above as well as the scene below), the set-ups are just as interesting. If you’d like to see the article, click here.

Body Glove Wakeboard Ad

Ad created by Body Glove Wetsuits for Wakeboard magazine.

BODY GLOVE JAPAN AD

New ad created by Body Glove Japan for FINE magazine.  Good work Yugo.

BODY GLOVE WETSUIT AD FOR AUGUST

New Body Glove Wetsuit ad for Mundo Rad magazine from Puerto Rico.  Ad features Cheyne Magnusson in the Magnum wetsuit.  Photo was shot earlier this year by Mike Balzer down in Manhattan Beach, Ca.

BODY GLOVE GIRL AD

New ad created by SGS for Body Glove Swim division.  Photography by Geoff Ragatz.

ADS OF THE WORLD WEBSITE

This is a link sent in from Eric Colton, designer at Body Glove Wetsuits, on advertising around the world. Interesting site and worth while checking out. Thanks Eric for the heads up on this.

http://adsoftheworld.com/

BRUCE IRONS ADS

Bruce Irons will be featured in next months magazine ads.  Look for it in the Big Issue of SURFER, Transworld Surf, ESM and Mundo Rad.  Wetsuit licensees who have the right to use Body Glove Wetsuit team riders please contact the BGI art department if you want the art to use.  markk@bodyglove.com

DIVE N' SURF-FIND YOUR PASSION-CAMPAIGN

Body Glove International's art department has created a new campaign for the retail store, Dive N' Surf, in Redondo Beach, Ca.  The new campaign titled "Find Your Passion" will feature DNS team riders: Alex Gray, Holly Beck and Cheyne Magnusson.  The campaign has been created to help generate business and awareness to DNS through print and tv ads.  Look for a new window print to go up soon on the Dive N' Surf shop and Robbie Meistrell has booked air time with the local cable provider to run new Dive N' Surf commercials.  The commercials were filmed and edited by BGI video team, Greg Browning and Scott Smith.  Print ads will be coming out in SWOOP and School News Magazines.