Body Glove Backs Malibu World Surfing Reserve

Major Brands Back Malibu World Surfing Reserve Paul Mitchell, Body Glove and
Billabong pledge their support for surfing reserve at Malibu
www.worldsurfingreserves.org

September 30, 2010 - World Surfing Reserves and Save The Waves Coalition
announced that Paul Mitchell, Body Glove, and Billabong have each agreed to
be Blue Ocean Supporters of the Malibu World Surfing Reserve. The companies
will provide financial and organizational support for the dedication and
ongoing management of the Reserve, which will be dedicated on October 9th,
2010.

"The Malibu World Surfing Reserve is an innovative way to focus
international and local communities on protecting our precious coastal
areas," said John Paul DeJoria, CEO of John Paul Mitchell Systems. "It's
directly in line with our organization's ongoing philanthropic work to
protect clean watersheds, and we're delighted to support the effort."

Scott Daley, VP of marketing for Body Glove and frequent Malibu surfer,
agreed. "Malibu not only is a world-class surf break, but also a beautiful
area with a fragile ecosystem. We've got to put increased focus on improving
water quality and stewarding the area, including the Malibu Lagoon and
watershed."

World Surfing Reserves protects world-class surf breaks and their
surrounding areas by promoting the many positive environmental, cultural,
and socio-economic benefits of these coastal surf zones.
The program serves as an international model for environmental protection
and creates a bond between World Surfing Reserves and the global surfing
community. Malibu is the first surf break to be officially designated in
what will be a global network of surfing reserves.

"This is an idea whose time has come, utilizing the rich culture and
heritage of surfing to rally the community around environmental
conservation," said Graham Stapleberg, VP of Marketing for Billabong.
"An iconic place like Malibu is also the perfect site for this."

On October 9th, the first WSR will be officially designated during an
enshrinement ceremony at Surfrider Beach in Malibu. The California surf
break has been recognized as one of the world's "perfect waves"
but has been continuously and adversely affected by poor water quality due
to sewage runoff from the city of Malibu and other environmental pressures
from the greater Los Angeles area. The Malibu World Surfing Reserve aims to
bring important community awareness around the issues of coastal
preservation and surf break protection.

The Malibu World Surfing Reserve events on October 9th will include a
sunrise Chumash ceremony and surfer paddle-out, as well as an 11am
dedication at Surfrider Beach in Malibu, followed by an evening celebration
at Duke's Malibu. More information at www.worldsurfingreserves.org

About World Surfing Reserves: World Surfing Reserves is an initiative
launched by Save The Waves Coalition in 2009 in conjunction with National
Surfing Reserves - Australia, and through additional partnerships with the
International Surfing Association (ISA) and Stanford University's Center for
Responsible Travel (CREST). World Surfing Reserves proactively identifies,
designates and preserves outstanding waves, surf zones and their surrounding
environments, around the world. For more information, please visit
worldsurfingreserves.org.

Body Glove Save the Waves Winner Gets his Gear

Kyle Klebe from Body Glove's hometown of Redondo Beach came by the Body Glove offices on Monday to grab his winning package from the Save the Waves Giveaway on Surfline. Kyle walked away with a new Eco 3/2 Fullsuit Wetsuit, 2 pairs of Body Glove sunglasses, a bikini and boardshort set for his girlfriend, some t-shirts and copies of Drop Zone Tahiti. From the smile on his face it looks like we was stoked. Body Glove want to thank Surfline for the opportunity to help promote Save the Waves.

Press Release Below

Save The Waves (STW) wishes to thank Body Glove and Surfline for its support towards bringing increased awareness to the World Surfing Reserves (WSR) program and to 2010 as the year of global surf spot enshrinements.

WSR seeks to identify and enshrine the most important and cherished surf areas around the world, in partnership with local surf communities. Each WSR is a meeting of land and sea selected for the unique and salutary nature of its waves, surf history and natural setting. The dedication of each WSR seeks the protection of this coastal zone of waves and habitat from wanton destruction and exploitation – through no other mechanism but the positive force of appreciation and valuation.

The “Vote for your Favorite and Most Sacred Wave” campaign has reinforced this mission and has proven to be a useful tool for STW Staff to have an initial indicator of community support towards the enshrinement of specific iconic waves from around the world.

STW learned that Trestles was the most voted wave (354 votes), proving it’s still on the mind of most surfers as an endangered wave. Far-away waves such as G-Land and Teauhpoo got significant votes (more than 100), epic Northern California (ok officially Central California!) waves such as Mavericks and Santa Cruz got less than 75 votes, while Southern California gems such as Malibu and Black’s Beach got more than 75 votes. Finally world-class surf zones such as Ericeira and Hossegor in Europe, Fernando de Noronha in Brazil, North Narrabeen, Manly Beach and Burleigh Heads in Australia got less than 30, while Raglan in New Zealand and Punta de Lobos in Chile got around 50 votes.

Ongoing evaluation of community support means connecting with local national surfing federations, local surf club representatives, local environmental organizations, local surf businesses, local policy-makers and local story-tellers to establish a group of people who can be representative stewards of the surf spot.

In late 2009, more than 40 sites from a pool of over 125 iconic beaches nominated by 34 countries were scored and selected as WSR eligible by our Vision Council (VC). The VC scores waves based on three fundamental criteria: 1) Quality and Consistency of Wave/Surf Zone; 2) Surf Culture and History of Wave/Surf Zone and 3) Environmental Characteristics of Wave/Surf Zone and neighboring areas.

The naming of the specific WSR eligible sites that will be enshrined in 2010 is anticipated soon, according to Dean LaTourrette, Executive Director of Save The Waves Coalition. “In 2009 STW focused on creating a nomination process that could be as inclusive of all surfing communities, yet have explicit global legitimacy – through our partnership with the International Surfing Association and National Surfing Reserves – Australia as well as important meetings with UNESCO Staff in Paris we achieved our goal. We are now ready for 2010 as the year of global surf spot enshrinement!”

Stay tuned for more updates on enshrinement events and ways to participate in the World Surfing Reserves movement.

For more information:

www.savethewaves.org/world_surfing_reserves

Body Glove and Save the Waves Surfline Giveaway

Body Glove has partnered with Surfline and Save the Waves for a great giveaway. Save the Waves has pinpointed 25 of the most sacred waves and regions on the planet and is looking for your help to guide them with their goals to protect the most important places for surfing. Go to Surfline and choose your most "sacred wave" and earn a chance to get a Body Glove Eco prize package including a Eco 2 Fullsuit Wetsuit.