Friday, May 30, 2008
Cool technology on this skateboard. Inspiration to apply to our skateboard, wakeboard line? Or what about Laser cut designs on hard covers from our tech accessories people. A different approach to set ourselves apart from the competition. For more on this check out the links below:
Posted by Art Dept at 2:48 PM
Industry upheaval and poor sales threaten Southern California surfboard makers with a financial wipeout.
For the full story go to:
For the full story go to:
Posted by Art Dept at 2:04 PM
Holly Beck has been a team rider with Body Glove for quite a few years. If you need to use Holly to model your products contact BGI about her availablity. She can wear most Body Glove products that we make. Or if you need shots of Holly surfing and lifestyle contact Christine Braun at firstname.lastname@example.org. Let Christine know what company you are from, how you want to use the photo and what products you make.
This photo was taken in Hawaii by our multi-talented Greg Browning.
Posted by Art Dept at 12:48 PM
Thursday, May 29, 2008
As reported on Style Sight website May 28th, 2008
There may just be a silver lining on the dark cloud hovering over the retail sector. The $7.48bn action sports apparel business is benefiting from the strategy that combines trendy apparel with casual dressing and low costs for the consumer, reported Women's Wear Daily. According to the newspaper, amid declining sales at other apparel vendors and retailers, revenue at several action sports companies is trending higher. Labels like Roxy, Quiksilver, Hurley and O'Neill are rounding out selling floors that were predominantly filled with contemporary labels and higher-priced denim.
Volcom Inc. is just one of the brands that is benefiting from the interest in sports apparel and has raised its 2008 sales target to a range of $343m to $347m, from previous estimates of $339m to $344m. Zumiez Inc. said first-quarter revenue grew 14% to $78.7m from $68.8m, while net income fell 13% to $1.4m from $1.6m on higher expenses. Buckle Inc. said first-quarter net income grew 53% to $18.7m from $12.2m as revenue increased 32% to $160.3m from $121.1m.
Body Glove 2009 Brand book will be done very soon. Christine Braun is putting the finishing touches on the layouts and will begin printing soon. Book will be updated with new team rider list, events, ad schedule and product catagories for each partner. Also, a updated contact list will be on the back of the book.
Bruce Irons will be featured in next months magazine ads. Look for it in the Big Issue of SURFER, Transworld Surf, ESM and Mundo Rad. Wetsuit licensees who have the right to use Body Glove Wetsuit team riders please contact the BGI art department if you want the art to use. email@example.com
This trend has been going on for awhile. Companies teaming up with artist to create "Unique" designs for their products. Body Glove Wetsuits did this a few years back working with then team rider, Gavin Beschen and created a signature series Gavin wetsuit line utilizing his artwork. Currently, Body Glove Apparel USA is working with Mike Losness and developing a Mike Losness Signature Vapor boardshort. This idea could also work with our other partners to reach out to the youth market. Contact BGI art department if you want to discuss some ideas. firstname.lastname@example.org.
Wednesday, May 28, 2008
Body Glove International's art department has created a new campaign for the retail store, Dive N' Surf, in Redondo Beach, Ca. The new campaign titled "Find Your Passion" will feature DNS team riders: Alex Gray, Holly Beck and Cheyne Magnusson. The campaign has been created to help generate business and awareness to DNS through print and tv ads. Look for a new window print to go up soon on the Dive N' Surf shop and Robbie Meistrell has booked air time with the local cable provider to run new Dive N' Surf commercials. The commercials were filmed and edited by BGI video team, Greg Browning and Scott Smith. Print ads will be coming out in SWOOP and School News Magazines.