Tuesday, September 8, 2009
Jr. Jenks Takes the Lead on the Body Glove Men’s Boardshort Line
Redondo Beach, CA (September 8, 2009) – Body Glove International announced today that Jim “Jr.” Jenks has officially been named the Head Designer for the Body Glove Men’s Boardshort line. Having developed Body Glove’s revolutionary VAPOR boardshort, Jenks’ return is invaluable to the design team and the success of the Body Glove men’s line.
“Junior is a staple in the surfing and action sports apparel world,” said Body Glove Vice President of Marketing Scott Daley, “his knowledge and expertise in the surf business is second to none and his homecoming is welcomed.”
Jenks had this to say about his return, “I’m stoked to be back, we got a lot started a few years back but the nice thing now is with the support of SGS, we can pick up where we left off and go even further.”
Jenks has big plans for the Spring 2011 Body Glove men’s line. “The biggest opportunity for this brand, besides going right after the core, is the cross over market,” said Jenks, “I want to build a boardshort for the guy who dives, the one who surfs, the one who wakeboards. I’m drawing inspiration from anything that has to do with a water based lifestyle.”
The Body Glove Men’s Boardshort line is getting new life breathed into it, so expect to see some big changes in the design and technology for the coming seasons.
Body Glove is stoked to have Junior Jenks back on the team and look forward to a long and successful relationship.
For more information on Body Glove products and athletes go to www.bodyglove.com and for daily updates visit the blog at http://www.bodygloveartbox.blogspot.com.