Friday, September 19, 2008

NIXON Release LTD Collection of Watches Using Celebrity Artwork

Ideas for any product category to do something cool with their product. Examples of how other companies are creating a buzz for their company and products by doing something special or unique.

ENCINITAS, CA - This week Nixon will release a limited collection of one-of-a-kind watches made from original artwork created by celebrities. Proceeds from this unique collection will benefit the Grammy Association’s MusiCares MAP Fund and The Tony Hawk Foundation.

Celebrity contributors were given free reign to create their own works of art via paint pens and hard rock maple for the 2008 Nixon LTD Collection. Their original artwork was carefully cut then hand laid into watch cases and bands resulting in colorful and highly unique watch creations. Custom engraved casebacks which bear the celebrity’s name, along with stamped serial number, a certificate of authenticity and custom packaging top off the final watch piece.

Now in its fifth year, the Nixon LTD Collection firts launched during the summer of 2004 as a rare collection of watch brands made from personal leather pieces contributed from musicians, athletes, artists and actors. preview years’ LTD Collections were made up in part from donated jackets, belts and guitar straps from clebrities such as Justin Timberlake, Jennifer Lopez, Ozzy Osbourne, Anthony Kiedis (The Red Hot Chili Peppers), Tony Hawk, Pink, Tom Dumont (No Doubt), James Hetfield (Metallica), Slash and more.

Contributors to the 2008 LTD Copllection include Danny Way, Fall Out Boy, Milo Ventimiglia, Angels and Airwaves, Silversun Pickups, Ozomatli, Ringo Starr, Jack Black, Joy Bryant, Lynyrd Skynyrd, Rya Nakamura, The 2009 LTD Collection is limited to select retailers worldwide, including Barneys locations in New York, Los Angeles, San Francisco and Las Vegas, Other retailers include Villians (San Francisco), The Hard Rock Retail Store (Las Vegas), Citadium (Paris), Addicted (Lyon), Stierblut (Munich), Inify (Sheffield), Bea,s (Tokyo) and Level 3 (Surfers Paradise). The watches will retail from $500-$3,500.

About Nixon:

Founded in 1997 in Encinitas, CA, Nixon is the premium accessories company for the youth lifestyle market. Focused on making the little stuff better, Nixon’s line of watches and accessories can be found globally in specialty surf, skate, snow and fashion retailers. For more information, visit

No comments: