Monday, June 16, 2008


Dragon Goes Independent
June 13, 2008
Source: Transworld Business

Still soaked from a champagne celebration and coming off a 72-hour period with no sleep, Will Howard, founder and CEO of Dragon, showed up Thursday afternoon at Transworld Business to announce that his brand had just become independent of parent company Luxottica.

The deal, which closed less than three hours earlier, was a time consuming project that he and Dragon’s General Manager Aaron Behle had been working on for the past six months. By branching out in a separate direction and becoming a privately-owned company, Dragon – which produces sunglasses, goggles and accessories - hopes to reconnect with the core retail specialty shops and renew the energy that originally drove them to create the brand.

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