Thursday, June 26, 2008

Nvohk-A new way to run a business

As reported on Transworld Surf Biz. 6/26/08
Community-Managed And Funded, Eco-Clothing Brand Nvohk Set To Revolutionize Brand Building

Posted 06.26.2008

Recruiting since December 4, 2007, nvohk (pronounced 'invoke') now boasts over 3,000 future members from over 20 countries ready to activate their memberships and take the world by storm. Starting June 22, 2008, the company officially began inviting members to activate their 1-year membership for $50 (USD) and submit their own logo designs at
As a member of nvohk, you get to:

• actively create and manage nvohk from the ground up

• vote on major business decisions (e.g., logo design, product designs, advertising, etc.)

• submit your own logo and product designs and win cash

• provide ongoing feedback via general and department message boards

• earn reward points (based on 35% of net profits) to buy nvohk products

Plus you get:

• an exclusive nvohk co-founder t-shirt

• member sticker

• 25% discount on all nvohk products

Using eco-friendly materials like organic cotton, and allowing its members to take the drivers seat in major business decisions, nvohk is prepared to challenge the way fashion brands are built and managed.

The limited edition nvohk co-founder t-shirt designed by Robb Havassy will be an exclusive offering to members as part of their first year membership package, and will kick off nvohk's artist t-shirt series, with a new artist every year, to be included as part of nvohk's annual member package each year.

But that's not all. Being a member of nvohk allows you to become an integral part of shaping the nvohk brand. For just $50 a year, members will vote on major business decisions including logo design, product design, advertising, etc. as well as get the opportunity to submit their own designs to win cash. In addition, 35% of nvohk's net profits will come back to its members in the form of reward points that can be redeemed to purchase products, and you also get 25% off of all nvohk products.

But the best part of the deal, especially for the environmentally conscious, is that nvohk will donate 10% of the net profits to environmental organizations selected by its members.

To learn more about nvohk or to become a member, please visit

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